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GENERATION C: From the Boomers to Generation ALPHA
In 1994, when I first encountered the World Wide Web, I had just started a family. I was in my mid-thirties, and I worked as a consultant in finance and as a development strategist for start-ups....
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Generation C: Digital Natives In Command
For twenty years, people have been comparing the transformations of the Internet era to the social revolution that the invention of Gutenberg’s printing press ushered in. The development of the...
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Generation C: The Future of the Digital Family
One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital...
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Generation C: Four Generations Converge In The Workplace
Over the next five years, the new generation, Gen Z (1994-2010), will escalate its immersion into the labor market, which for the first time, will include large numbers from four generations. Might...
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Generation C – Towards a New Baby Boom With Generation Z
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is...
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Generation C – The Emergence of Micro-Generations
The demographic evolution of generations in the digital age In his book The ABC of XYZ: Understanding The Global Generations, Australian author Mark McCrindle shared the sociological research of...
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Generation Z: The Guiding Light of the Digital Age
In a recent article on Sprout Social; Gen Z vs Gen Y: Does the Hype Add Up, Aubre Andrus discusses some highlights from an influential Sparks & Honey study that distinguish the Z generation of...
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Training Digital Natives To Be The Leaders Of Tomorrow
Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It...
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The Social Responsibility of Generation X
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations,...
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Generation C: The 12 Online Consumer Trends in 2016
The New Year promises to be one where the Generation C will have a decisive impact on social and digital transformation of organizations. In 2015, there were several trends for connected consumers. We...
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The Many Faces of The Digital Generation
Fragmentation Of The New Digital Generation In an article published in this column last August, I raised the idea that to understand the new digital generation, you have to observe the major social...
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Generation C: The Growing Influence Of Connected Consumers
This is part one of a two part series. This part recaps the the growing influence of Generation C – the Connected Consumers. Part two will look to future trends…. The Demographic Impact of Generations...
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Gen C: 12 Connected Consumer Trends for 2017-18
Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you...
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Generation C: The Disappearing Digital Divide
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and...
View ArticleWhy Millennials Should Be Mentored, Not Managed
With the influx of new digital generations (Y and Z) in the labor market, boomers and those of Generation X who are in command positions must completely rethink their management approach and instead...
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Generation C: The ¨Tsunami¨ of Independent Entrepreneurship
Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open...
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The Changing Landscape of Social Media Usage
The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals...
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How to Adapt to Generational Marketing [Infographic]
We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective...
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3 Things Every eCommerce Brand Should Know About Millennials
The Millennial generation is on track to become one of the biggest and most important customer segments for online commerce. Not only are they far more comfortable with using technology to make...
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